Introducing SKUGURU: Bringing Clarity and Acceleration to EU E-Commerce

E-commerce in Europe is a complex, highly regulated and competitive environment. Marketplace requirements differ, compliance expectations are high, and operating across multiple countries demands capabilities most manufacturers and brands don’t have in-house. Many excel in traditional trade but struggle to build a sustainable, scalable digital presence in the region.

A modern online shopping interface showcasing various products.

Yet the opportunity is enormous.EU e-commerce exceeds €600–700B in annual GMV, making it one of the largest digital markets globally. Still, many non-EU companies — especially SMB exporters — hesitate because the perceived effort and complexity feel overwhelming.

SKUGURU exists to remove those barriers.

What SKUGURU Does

For companies without an EU setup, we operate as Merchant of Record. We receive and manage inventory, prepare and optimise listings, run all sales channels, handle orders and returns, and continuously improve performance across markets.

Across all three models, SKUGURU dramatically reduces complexity and compresses timelines that would otherwise take years to build internally.

For companies with partial EU infrastructure already in place, we also offer lighter, modular service models that plug into existing operations without unnecessary overhead.

Why It Matters

The EU remains one of the world’s most attractive digital markets — regulated, stable and home to buyers with strong expectations and consistent purchasing behaviours. It’s a market manufacturers and brands cannot ignore.

But entering it is not straightforward.Strict requirements like EPR, CE compliance and VAT OSS, combined with Europe’s high return rates and operational complexity, create a barrier many non-EU companies aren’t equipped to navigate alone.

SKUGURU unlocks that opportunity:Manufacturers focus on creating great products.We take care of everything required to sell them across Europe — compliantly, efficiently and at scale.

Where We’re Headed

Our vision is to build the most effective cross-border operating layer for EU e-commerce — combining AI, automation and human expertise to increase precision, accelerate scaling and maintain exceptionally high service quality.

As we grow, we are expanding our German infrastructure, deepening marketplace integrations and enhancing optimisation and compliance through smart automation, while keeping skilled operators in the loop where judgment matters.

This is only the beginning...