Introducing SKUGURU: Bringing Clarity and Acceleration to EU E-Commerce

E-commerce in Europe is a complex, highly regulated and competitive environment. Marketplace requirements differ, compliance expectations are high, and operating across multiple countries demands capabilities most manufacturers and brands don’t have in-house. Many excel in traditional trade but struggle to build a sustainable, scalable digital presence in the region.

A modern online shopping interface showcasing various products.

Yet the opportunity is enormous.EU e-commerce exceeds €600–700B in annual GMV, making it one of the largest digital markets globally. Still, many non-EU companies — especially SMB exporters — hesitate because the perceived effort and complexity feel overwhelming.

SKUGURU exists to remove those barriers.

What SKUGURU Does

We offer three models designed to match every level of digital maturity:

1 • GUIDE – Setup & Advisory

Clarifies regulatory requirements, import/IOR steps, fulfilment options, platform selection, catalogue structure and pricing — giving brands a clear path into Europe.

2 • CHANNEL-PRO – Multi-Channel Management

We manage listings, product data, optimisation, reporting, sales acceleration and optional customer support for brands that already have stock and fulfilment in place.

3 • MOR-360 – Full E-Commerce Operation

For companies without EU infrastructure. We act as Merchant of Record, receiving inventory, preparing listings, running all channels, handling orders and returns, and optimising performance across markets.

In all three models, SKUGURU simplifies and speeds up what would otherwise take years to build.

What Each Partner Brings

TG Initiatives

• 10+ years of marketplace leadership at eBay (UK/DE/TR)

• Deep expertise in growth levers, conversion drivers, cross-border trade, and go-to-market execution

• Strategy, product thinking and multi-market operational design

  
  

Realcommerce (Germany)

• Over 300 A-brand integrations

• Technical and operational mastery across major European marketplaces

• Strong German infrastructure including fulfilment partnerships

  
  

Why It Matters

The EU remains one of the world’s most attractive digital markets — regulated, stable and home to buyers with strong expectations and consistent purchasing behaviours. It’s a market manufacturers and brands cannot ignore.

But entering it is not straightforward.Strict requirements like EPR, CE compliance and VAT OSS, combined with Europe’s high return rates and operational complexity, create a barrier many non-EU companies aren’t equipped to navigate alone.

SKUGURU unlocks that opportunity:Manufacturers focus on creating great products.We take care of everything required to sell them across Europe — compliantly, efficiently and at scale.

Where We’re Headed

Our vision is to build the most effective cross-border operating layer for EU e-commerce — combining AI, automation and human expertise to increase precision, accelerate scaling and maintain exceptionally high service quality.

As we grow, we are expanding our German infrastructure, deepening marketplace integrations and enhancing optimisation and compliance through smart automation, while keeping skilled operators in the loop where judgment matters.

This is only the beginning...