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Most startups are taught to define their Ideal Customer Profile early. B2B or B2C. Buyer personas. Decision-makers. Budget holders. That discipline matters — but I’ve seen many teams define their ICP prematurely , before fully understanding the space they’re actually operating in. What’s often missing is a comprehensive stakeholder map . Customers, users, payers — and everyone in between A stakeholder map goes beyond “who buys” and asks harder questions: Who uses the product

AI is reshaping how companies operate — but not in the way most people imagine. While the technology is advancing rapidly, the real story is how humans, teams and organisations adapt around it. Over the past year, through my work with startups, scaleups and enterprise teams, I’ve seen a pattern emerge: the companies that benefit most from AI are not the ones with the biggest budgets, but the ones who learn how to redesign their workflows. A futuristic AI interface showcasing

E-commerce in Europe is a complex, highly regulated and competitive environment. Marketplace requirements differ, compliance expectations are high, and operating across multiple countries demands capabilities most manufacturers and brands don’t have in-house. Many excel in traditional trade but struggle to build a sustainable, scalable digital presence in the region. A modern online shopping interface showcasing various products. Yet the opportunity is enormous. EU e-commerc

Expanding into the UK is an exciting opportunity, but the path can be complex — especially for companies entering the market for the first time. The UK offers a sophisticated customer base, strong digital adoption, and a mature commerce ecosystem, yet unlocking this potential requires clarity, structure and the right early decisions. A vibrant cityscape showcasing the blend of modern and historical architecture in the UK. For many international companies, the most effective a